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| Dress: Primark, Cropped White Blazer: Vero Moda; Bag: Guess |
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| The Runway Schedule |
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| Beauty Hub |
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| Prop Shop24 Pop Up Store |
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| Prop Shop24's Sunnies Collection |
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| Prop Shop24's Diaries |
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| Prop Shop24's Mobile Covers |
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| With Kalpita Deshmukh from Every Little Thing |
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| With Masaba Gupta |
Myntra Fashion Weekend was an international shopping cum runway format -three-day extravaganza event, co-curated by Vogue India alongside Myntra and Flipkart for the first-time in India. It was held from October 3-5, 2014, at Palladium Hotel in Mumbai.The main mission of the Myntra Fashion Weekend was to give the Indian consumers a unique experience of shopping, runway, style and beauty.
This exclusive three day fest had stores that sold everything from clothing and home decor to accessories and confectionaries.
I spent most of my time at the Prop Shop24’s Pop up store. I couldn’t get over their colourful quirky collection. They had a range of collection from mobile covers to green tea infusers to diaries, pendrives and much more.
Prop Shop24 is a one-stop shop for a handpicked selection of 'fun'tastic products from around the world.
On their website you'll find awesome gifts, fashion accessories, perennial party supplies and whimsical yet practical ‘Props’ for your home, workplace, bar and parties.
Highlights of Myntra Fashion Weekend:
The shopping exhibition included upcoming and established fashion labels like Anushka Khanna, Bombay Shirt Company, Deepa Gurnani, Dhruv Kapoor, Huemn, Madison, Manish Arora, Nandita Mahtani, Nishka Lulla, Outhouse, Payal Singhal, Quirkbox, Prop Shop24http://propshop24.in/ and Masaba.
Look Good Hubs – One could get styling tips from the best fashion experts in the industry through live demonstrations and consultancy
Myntra and Flipkart Popup Centre - A chance to get exposed to some of the most loved brands in the country that exclusively retail on Myntra.com and Flipkart.com.
Unique Runway Experience
I also got a chance to meet one of my favourite designer ‘Masaba Gupta’
My blogger buddy Kalpita Deshmukh accompanied me for this evening.
The best part of this fashion weekend was that the sales proceeds will go towards empowering women through Vogue's official charity partner, 'GiveIndia'.
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